Portfolio — Branding, Packaging & Web Design

Welcome! I’m Caitlin Hottinger, a Minnesota-based brand designer who builds modern visual identities for small businesses, creators, and values-driven organizations. Below are featured projects with short case studies — click any project to see the full case study, process, and results.

logo design for interior designer

Aline Browers Interiors Branding

A modern, timeless identity for a boutique interior designer. Services: brand identity, logo system, custom icon design

logo design, branding, and business card design for interior designer by Caitlin Hottinger Design

Kit & Co Branding

A chic and sophisticated brand for a small business specializing in design and styling. Delivered brand identity, logo system, brand illustrations, social media design.

web design for Pressed Flower Shop by Caitlin Hottinger Design

Pressed Flower Shop Branding & Web Design

A romantic, luxury brand and website for a floral preservation artist. Services: brand identity, logo system, custom website design.

logo design for olive oil bottle

Pure Olive Logo Design

Branding and premium packaging for a small-batch olive oil line. Services: logo design, label art, photography direction.

Logo Design for Blue Sage Psychotherapy | Caitlin Hottinger Design

Blue Sage Psychotherapy Group

Branding for a group therapy practice in Chicago.  Services include logo design, brand guidelines, and illustrations.

logo design for june and jane flower co

Branding for June & Jane Flower Co,

Visual brand identity for a local flower farm and wedding florist in Minnesota. Services include logo design, brand guidelines, and brand illustrations.

packaging design for knit kit brand by Caitlin Hottinger Design

Smoke & Slate Branding & Packaging Design

A modern, feminine, handmade-feeling brand for a luxury knitwear and knit kit company. Services included logo design, branding, and packaging design.

nova vita branding

Nova Vita Branding & Web Design

Branding and web design for an OBGYN clinic in Minnesota. Services included logo design, brand illustrations, brand guidelines, and website design.

Julia Hogan Logo by Caitlin Hottinger Design

Julia Hogan LCPC

An approachable, welcoming brand for a Chicago-based therapist, writer, and speaker.

Buffalo Presbyterian Church logo with building illustration, established 1756, located in Greensboro, North Carolina, and slogan 'Where God is Changing Lives'.

Buffalo Presbyterian Church Rebrand

Logo design and brand identity for one of the oldest historic churches in the United States.

seafare restaurant logo design | Caitlin Hottinger Design

Seafare Restaurant Branding

Logo and menu design for a coastal seafood restaurant inspired by the beach towns of Portugal.

Logo Design for Vita Optimum Counseling | Caitlin Hottinger Design

Vita Optimum Branding

An elevated, streamlined, and memorable brand for a private therapy practice.

Logo Design for Vita Optimum Counseling | Caitlin Hottinger Design

KEA Photo Branding

Theresa Villalba Counseling

Theresa Villalba Counseling

A sunny, grounded, and geometric brand for a private therapy practice.

Logo design for photographer by Caitiln Hottinger Design

KEA Photography Branding

A nature-inspired, bespoke brand for a local photographer.

Website Design for FOCUS Mission Foundation designed by Caitlin Hottinger Design

FOCUS Mission Foundation Web Design

A modern and professional website for a faith-based philanthropy organization.

website design and branding for health and wellness blogger | Caitlin Hottinger Design

Love Your Heart Life

A vibrant, heartwarming brand for a heart disease health blogger. Services included logo design, brand identity, cookbook cover design, and social media template design.

shepherd me shop logo design

Shepherd Me Shop Branding & Web Design  

A beautiful, feminine brand and website for an online Catholic shop. Services included logo design, branding, Shopify website design, custom pattern design, social media templates, and more.

logo designs for catholic business | Caitlin Hottinger Design

Benedicto Dei Branding & Packaging Design

A luxury, bespoke identity for a faith-oriented small business. Services included logo design, brand identity, packaging design, print design, and copywriting.

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testimonials

Kind Words from Our Clients

Working with Caitlin on our branding and web design was a dream!  She took our ideas and made them a beautiful reality, and her professional and friendly personality made the process seamless.  Caitlin took a personal approach to the project from start to finish and we couldn't be happier with the results! We know our customers will be wowed when we launch our business next month and we truly believe this was the best investment we could make in our business's future.
marina mitchell of shepherd me shop
“Upon the first meeting, I felt like Caitlin was really hearing what I wanted to accomplish with branding. Her wide-ranging portfolio is truly testimony to her skills. With my branding, she incorporated my story and passions into one beautiful logo. And since I have so many influences and loves, that is saying something! Once complete, she seamlessly integrated the branding into my website design. Now instead of cringing when I think of my DIY website, I feel comfort and pride sharing my company info with others!"
caitlin torrez of pressed flower shop
“Caitlin was a dream to work with. When we first met with her, we did not have a good idea of what products we needed and only a faint vision for our brand. Caitlin not only built out an incredible suite of creative brand tools and elements, but she also anticipated our business needs and made recommendations for us. We are so happy with our brand identity.” 
catherine & megan of KIT & CO
“Our work with Caitlin began as we started to take our side hustle more seriously. Up until that point, it had been a series of projects we took on just for fun. Working with Caitlin allowed us to establish our brand as we built our company. A year later, Swell + Good had become a full-time business. ”
IAN & ALLISON, SWELL + GOOD
"Caitlin is incredibly creative and talented. She really brought our vision to life and did a great job of integrating the feedback of multiple team members. We could not be happier with the assets we received and the customized guide to help us know how to use the assets. I would recommend her highly! "
MARLA, BLUE SAGE PSYCHOTHERAPY GROUP
“We loved the whole experience working with Caitlin. We really needed help to design and develop a website that could grow with our business. We didn’t have the time required to grow our flowers and website and Caitlin helped so much. She took everything we said and brought it to life. We are so happy about the sales we’ve been able to drive. It’s worth the investment in your business to hire someone with such an eye for design and detail. We can’t say enough good things. ”
t and nae