Design Journal

Behind-the-scenes case studies, small business tips, design insights, and more musings from the studio of Caitlin Hottinger Design

FREE DOWNLOAD: BRAND STRATEGY WORKSHEET

HOW TO USE Instagram for a Small Business in 2025

CUSTOM WALLPAPER DESIGN COLLABORATION

WALLPAPER DESIGN COLLABORATION

HOW TO USE YOUR BRAND ASSETS

FIVE SPOTS FOR DESIGN INSPIRATION IN MINNEAPOLIS & SAINT PAUL, MINNESOTA

FIVE SPOTS FOR DESIGN INSPIRATION IN MINNEAPOLIS & SAINT PAUL, MINNESOTA

WEDDING INVITATION DESIGN — DESIGN EXAMPLES, FAQ, AND PRICING

WEDDING INVITATION DESIGN — DESIGN EXAMPLES, FAQ, AND PRICING

SELF CARE FOR ENTREPRENEURS — BY JULIA HOGAN-WERNER, LCPC

SELF CARE FOR ENTREPRENEURS — BY JULIA HOGAN-WERNER, LCPC

what makes a good logo? a deep dive into the design principles behind a good logo

Surface Pattern Design Collaboration with Rupert + Co

Surface Pattern Design Collaboration with Rupert + Co

Image of three cookbooks with the words "Cookbook Cover Design Case Study behind the scenes" overlayed

COOKBOOK COVER DESIGN CASE STUDY

Small business tools

SMALL BUSINESS TOOLS — SOFTWARE, EQUIPMENT, AND SUPPLIES TO HELP RUN A SMALL BUSINESS

When to invest in branding

when to invest in branding

Branding for Caitlin Hottinger Design — Personal Branding Case Study

Branding for Caitlin Hottinger Design — Personal Branding Case Study

free resources to level up your visual marketing | Caitlin Hottinger Design

FREE RESOURCES TO LEVEL UP YOUR VISUAL MARKETING

a few typography rules for everyone | Caitlin Hottinger Design

typography guidelines that anyone can follow (not just designers!)

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