Branding and design services

Full service branding

Starting with brand strategy and values workshopping, we create a one-of-a-kind brand that is built to increase engagement, credibility and revenue for your business. Beyond logos, colors, typography and style guide, this investment includes illustration, print-ready collateral, digital templates, packaging design, and other design elements that your unique business requires. We also provide copywriting and marketing support.

Packaging Design

Along with visual branding, we create stunning, print-ready, consumer-focused packaging that attracts and sells.

Shopify website design

High converting, beautiful ecommerce websites. We can bundle this with branding and packaging design to solve all your product-based design needs in one place.

Mini branding package

A good option for smaller budgets, solopreneurs and side hustlers. We determine the foundational elements that your brand needs to shine, and make sure you know how to use each component effectively on your own to get your business off the ground.

Website design

Custom websites for service-based businesses and bloggers.


Kind words

“I loved working with Caitlin. I was initially drawn to some of her past work that felt whimsical, yet elegant and her muted color palette was spot on for my brand! Caitlin did not disappoint, listening carefully to my vision for the brand, thoughtfully creating two different, yet equally compelling design schemes and delivering everything on time or early. When I had feedback, Caitlin was very open to edits, but also offered her thoughtful advice. I can’t tell you how many compliments I’ve gotten on my unique logo that perfectly emulates my brand and the custom typography/color direction has been invaluable! I can’t recommend Caitlin enough!”
Sarah, Owner, Smoke & Slate

"Working with Caitlin was a delight. She filled a need we didn’t know we had. Her turnarounds were lightning fast, and she took our feedback seriously. Although I was impressed from the beginning, her final work blew me away."
Nate Jones, VP of marketing, A Just Brew

© Caitlin Hottinger Design