Branding & web design for creative, values-driven small businesses

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one-of-a-kind DESIGN for creative businesses

You're a creative entrepreneur who wants branding that feels meaningful, cohesive, and completely your own. Let’s build the visual identity your work deserves.

Meet Caitlin

of your time.

Based in Saint Paul, Minnesota with clients worldwide, Caitlin Hottinger Design helps small businesses with big dreams and high standards elevate their visual identity—through strategic branding, custom web design, and creative illustration.

Let’s build something beautiful and thoughtful from the inside out.

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ways to work with us

Let's make your brand + website beautiful

1

Branding

Strategic branding for growing businesses. You're building something meaningful, and you deserve visuals that feel aligned and elevated. We'll craft a brand identity that looks like the business you’ve worked so hard to create.

2

Web Design

Beautiful websites for e-commerce, blogs, and service-based businesses. We offer custom design, development, and content support, as well as streamlined, lower-investment web solutions.

3

Graphic Design + Illustration

Design and custom illustration for events, product packaging, book covers, publications, patterns & textiles, signage & environmental graphics, and more.

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Recent Projects

logo design for june and jane flower co

Branding for June & Jane Flower Co,

logo design, branding, and business card design for interior designer by Caitlin Hottinger Design

Kit & Co Branding

logo design for interior designer

Aline Browers Interiors Branding

web design for Pressed Flower Shop by Caitlin Hottinger Design

Branding & Web Design for Pressed Flower Shop

Logo Design for Blue Sage Psychotherapy | Caitlin Hottinger Design

Blue Sage Psychotherapy Group

logo design for olive oil bottle

Pure Olive Logo Design

VIEW portfolio
testimonials

Kind Words from Our Clients

Working with Caitlin on our branding and web design was a dream!  She took our ideas and made them a beautiful reality, and her professional and friendly personality made the process seamless.  Caitlin took a personal approach to the project from start to finish and we couldn't be happier with the results! We know our customers will be wowed when we launch our business next month and we truly believe this was the best investment we could make in our business's future.
marina mitchell of shepherd me shop
“Upon the first meeting, I felt like Caitlin was really hearing what I wanted to accomplish with branding. Her wide-ranging portfolio is truly testimony to her skills. With my branding, she incorporated my story and passions into one beautiful logo. And since I have so many influences and loves, that is saying something! Once complete, she seamlessly integrated the branding into my website design. Now instead of cringing when I think of my DIY website, I feel comfort and pride sharing my company info with others!"
caitlin torrez of pressed flower shop
“Caitlin was a dream to work with. When we first met with her, we did not have a good idea of what products we needed and only a faint vision for our brand. Caitlin not only built out an incredible suite of creative brand tools and elements, but she also anticipated our business needs and made recommendations for us. We are so happy with our brand identity.” 
catherine & megan of KIT & CO
“Our work with Caitlin began as we started to take our side hustle more seriously. Up until that point, it had been a series of projects we took on just for fun. Working with Caitlin allowed us to establish our brand as we built our company. A year later, Swell + Good had become a full-time business. ”
IAN & ALLISON, SWELL + GOOD
"Caitlin is incredibly creative and talented. She really brought our vision to life and did a great job of integrating the feedback of multiple team members. We could not be happier with the assets we received and the customized guide to help us know how to use the assets. I would recommend her highly! "
MARLA, BLUE SAGE PSYCHOTHERAPY GROUP
“We loved the whole experience working with Caitlin. We really needed help to design and develop a website that could grow with our business. We didn’t have the time required to grow our flowers and website and Caitlin helped so much. She took everything we said and brought it to life. We are so happy about the sales we’ve been able to drive. It’s worth the investment in your business to hire someone with such an eye for design and detail. We can’t say enough good things. ”
t and nae