Pure Olive Pure Olive is an artisan olive oil and balsamic vinegar brand committed to purity and quality. For their branding, Caitlin Hottinger Design created a refined fleur-de-lis inspired olive oil logo paired with custom bottle label designs. The green logo marks their olive oil, while the blue version distinguishes their vinegars — a subtle but effective packaging strategy that reinforces brand identity.
Food and beverage brands often struggle to communicate both quality and originality at a glance. To bridge the gap, our design process involved an in-depth strategy session to uncover the key qualities central to the Pure Olive mission, brand, and products. Our goal was to create a logo and bottle design that would communicate the artisan nature and purity of their oils and vinegar, stand out from competitor products, and feel aligned with the small, family-run nature of the business.
The logo we crafted is ornate and decorative without feeling dated. The typography is traditional and classic, yet fresh, elevated, and uniquely custom. The fleur-de-lis symbol represents purity, their principal product attribute, and the ornate olive branches are an original approach to a classic laurel motif.
This stunning logo design speaks for itself on the simple, minimal bottle designs. The bottle labels are straightforward to allow their branding and high quality products to shine.
"Caitlin was a pleasure to work with. She was attentive to my requirements and desires for our new logo. She was patient and very detailed oriented. She understood what we seek in a logo and the purpose of the business, using our story to create the logo. I had no idea what the logo would look like and was quite nervous, but Caitlin wowed us with the final draft. [Our customers] are very impressed with our logo and branding. I would work with Caitlin anytime and would recommend her services."
—Elsa, Pure Olive Founder
