Brands and websites rooted in strategy and artistry

We empower values-driven entrepreneurs with brands & websites as beautiful as they are meaningful.

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Thoughtful design with a handcrafted approach

Caitlin Hottinger works with small businesses with big dreams to elevate their visual identity, through strategic branding, custom web design, and creative illustration.

At our studio, carefully considered design is infused with handcrafted details, thoughtful research, and artistic storytelling, because the strongest brands don't simply look beautiful—they are the visual essence of a business.

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testimonials

Love From Clients

“We loved the whole experience working with Caitlin. We really needed help to design and develop a website that could grow with our business. We didn’t have the time required to grow our flowers and website and Caitlin helped so much. She took everything we said and brought it to life. We are so happy about the sales we’ve been able to drive. It’s worth the investment in your business to hire someone with such an eye for design and detail. We can’t say enough good things.”

Taryn and Renae

T and Nae Flower Farm

“Caitlin is incredibly creative and talented. She really brought our vision to life and did a great job of integrating the feedback of multiple team members. We could not be happier with the assets we received and the customized guide to help us know how to use the assets. I would recommend her highly!”

Marla Vannucci

Blue Sage Psychotherapy

“Upon the first meeting, I felt like Caitlin was really hearing what I wanted to accomplish with branding. With my branding, she incorporated my story and passions into one beautiful logo. Once complete, she seamlessly integrated the branding into my website design. Now instead of cringing when I think of my DIY website, I feel comfort and pride sharing my company info with others!"

Caitlin Torrez

Pressed Flower Shop

Working with Caitlin on The Cake Edit Studio's branding was one of the best decisions I've made for my business. From the hand-drawn floral illustration to the color palette and typography, every detail felt intentional and completely true to the vision I had in my head, honestly, better than I could have imagined. She took something I struggled to put into words and turned it into a brand identity that I'm genuinely proud to put on everything. If you're a creative small business owner looking for someone who truly gets it, she's your girl.

Kenzi Vruno

The Cake Edit Studio

"Deciding to work with Caitlin was the easiest and best decision
our business has ever made. We felt heard and taken care of
throughout the whole design process. The final deliverables
went beyond any expectation we had and were tailored exactly
to our brand. Caitlin is thoughtful and kind and her work is top
tier, especially her illustrations. It was worth every penny!"

Lindsay and Sydney

June & Jane Flower Co

“Working with Caitlin on our branding and web design was a dream! She took our ideas and made them a beautiful reality, and her professional and friendly personality made the process seamless. Caitlin took a personal approach to the project from start to finish and we couldn't be happier with the results! We know our customers will be wowed when we launch our business next month and we truly believe this was the best investment we could make in our business's future."

Marina Mitchell

Shepherd Me Shop