More than a branding studio

Enduring brands aren't built around trends—they're built around purpose.

Kaleo Image

The land

Kaleo begins with the land — the rolling fields, still mornings, and the quiet rhythms of nature. This is a place where sheep graze under golden light, where time slows, and the earth reminds us what it means to be rooted.

Hi, I'm Caitlin

I'm a brand designer, illustrator, and creative director based in Saint Paul, Minnesota, partnering with businesses and creative entrepreneurs around the world.

For more than ten years, I've helped thoughtful businesses transform ideas into visual identities that feel both strategic and artful.

Smiling woman with short wavy blonde hair wearing a blue and white striped shirt against a light blue background.
Person working on a laptop at a wooden desk with a white floral bouquet, sketches, pens, and a coffee mug.

My Approach

At my studio, carefully considered design is infused with hand-crafted details, thoughtful research, and artistic storytelling. I believe the strongest brands don't simply look beautiful; they are the visual essence of a business. That's why every project begins with listening—to understand your story, your values, and what makes your work meaningful before a single sketch is made.

When the strategy is solid, the visuals become more than decoration—they become a natural extension of who you are.

LET'S WORK TOGETHER
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About Caitlin Hottinger Design

You're making the world a better place,
and we're here to help you make it more beautiful.

Meet Caitlin

of your time.

MEET CAITLIN HOTTINGER

Caitlin Hottinger is a designer, creative director, and illustrator with a profound interest in life’s beauty and goodness. Ever inspired by her literary heroine, Miss Rumphius, Caitlin's design studio has a simple mission: to make the world more beautiful, through exceptional, strategic design for businesses that are making the world a better place. 

A MINNEAPOLIS GRAPHIC DESIGN STUDIO WITH CLIENTS WORLDWIDE

Caitlin started her independent design studio after 5 years at large agencies and learning that one-on-one, personal connections with clients led to the most beautiful and authentic creative outcomes. When you hire our studio, you'll be working and communicating directly with Caitlin at every step of the process.

WE WANT TO MEET YOU TOO!

We love meeting new people, grabbing coffee, chatting about ideas, and learning your story!
‍
‍Say hello or inquire about a project idea or collaboration opportunity.

GET IN TOUCH

Let's create something meaningful

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testimonials

Kind words from clients

Working with Caitlin on our branding and web design was a dream!  She took our ideas and made them a beautiful reality, and her professional and friendly personality made the process seamless.  Caitlin took a personal approach to the project from start to finish and we couldn't be happier with the results! We know our customers will be wowed when we launch our business next month and we truly believe this was the best investment we could make in our business's future.
marina mitchell of shepherd me shop
“Upon the first meeting, I felt like Caitlin was really hearing what I wanted to accomplish with branding. Her wide-ranging portfolio is truly testimony to her skills. With my branding, she incorporated my story and passions into one beautiful logo. And since I have so many influences and loves, that is saying something! Once complete, she seamlessly integrated the branding into my website design. Now instead of cringing when I think of my DIY website, I feel comfort and pride sharing my company info with others!"
caitlin torrez of pressed flower shop
“Caitlin was a dream to work with. When we first met with her, we did not have a good idea of what products we needed and only a faint vision for our brand. Caitlin not only built out an incredible suite of creative brand tools and elements, but she also anticipated our business needs and made recommendations for us. We are so happy with our brand identity.” 
catherine & megan of KIT & CO
“Our work with Caitlin began as we started to take our side hustle more seriously. Up until that point, it had been a series of projects we took on just for fun. Working with Caitlin allowed us to establish our brand as we built our company. A year later, Swell + Good had become a full-time business. ”
IAN & ALLISON, SWELL + GOOD
"Caitlin is incredibly creative and talented. She really brought our vision to life and did a great job of integrating the feedback of multiple team members. We could not be happier with the assets we received and the customized guide to help us know how to use the assets. I would recommend her highly! "
MARLA, BLUE SAGE PSYCHOTHERAPY GROUP
“We loved the whole experience working with Caitlin. We really needed help to design and develop a website that could grow with our business. We didn’t have the time required to grow our flowers and website and Caitlin helped so much. She took everything we said and brought it to life. We are so happy about the sales we’ve been able to drive. It’s worth the investment in your business to hire someone with such an eye for design and detail. We can’t say enough good things. ”
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