Enduring brands are built around purpose

For more than a decade, we've helped thoughtful businesses transform ideas into visual identities that are both strategic and artful. Beyond branding, we're your creative partner for web design, packaging design, custom illustration, and more.

Person sketching a house in a notebook at a wooden desk with two other architectural sketches, a coffee cup, and a laptop.

Our APPROACH

One-of-a-kind, creative design rooted in strategy.

We believe the strongest designs don't simply look beautiful; they are the visual essence of a business. That's why every project begins with listening—to understand your story, your values, and what makes your work meaningful before a single sketch is made.

Our approach is equal parts analytical and artistic. Starting with in-depth research and strategy, our designs are crafted from a thorough understanding of what your brand needs to uniquely shine. From this solid foundation, we translate that meaning into visuals—testing and iterating to develop something uniquely you, that effortlessly invites your audience into your world.

Discover our services

Our founder

Meet Caitlin

After years of working at large creative agencies, Caitlin Hottinger started her independent design studio as a way to work more collaboratively with each client, creating strategic, artistic, and purposeful design solutions.
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When you work with our studio, you'll be communicating and collaborating directly with Caitlin at every step of the process. We can't wait to meet you and discuss your project!

SCHEDULE A CALL

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The process

Our values

Research, Strategy & Creative Direction

Every project begins with listening—to understand your story, your values, and what makes your work meaningful.

From there, we define your brand vision & values, map out your competitor landscape, and define the creative direction for your brand identity.

Design & Refine

Once the strategy is solid, we develop initial designs and explore the possibilities for how it can all come to life.

The design process is a always a collaborative effort. Your feedback is invaluable, and we'll be refining everything together to ensure the final product is just right for your vision and goals.

Deliver & Launch

We'll export a full suite of organized final files that are ready-to-go for print, web, and production. We'll also provide support for printing, website launches, and brand implementation so you can feel confident bringing your new designs into the world.

Maintain & Build

Beyond your launch, we're here for you! We partner with clients ongoing for creative needs and new endeavors beyond just branding and web design. Consider us an extension of your team for all your creative projects to come!

testimonials

Love From Clients

“We loved the whole experience working with Caitlin. We really needed help to design and develop a website that could grow with our business. We didn’t have the time required to grow our flowers and website and Caitlin helped so much. She took everything we said and brought it to life. We are so happy about the sales we’ve been able to drive. It’s worth the investment in your business to hire someone with such an eye for design and detail. We can’t say enough good things.”

Taryn and Renae

T and Nae Flower Farm

“Caitlin is incredibly creative and talented. She really brought our vision to life and did a great job of integrating the feedback of multiple team members. We could not be happier with the assets we received and the customized guide to help us know how to use the assets. I would recommend her highly!”

Marla Vannucci

Blue Sage Psychotherapy

“Upon the first meeting, I felt like Caitlin was really hearing what I wanted to accomplish with branding. With my branding, she incorporated my story and passions into one beautiful logo. Once complete, she seamlessly integrated the branding into my website design. Now instead of cringing when I think of my DIY website, I feel comfort and pride sharing my company info with others!"

Caitlin Torrez

Pressed Flower Shop

Working with Caitlin on The Cake Edit Studio's branding was one of the best decisions I've made for my business. From the hand-drawn floral illustration to the color palette and typography, every detail felt intentional and completely true to the vision I had in my head, honestly, better than I could have imagined. She took something I struggled to put into words and turned it into a brand identity that I'm genuinely proud to put on everything. If you're a creative small business owner looking for someone who truly gets it, she's your girl.

Kenzi Vruno

The Cake Edit Studio

"Deciding to work with Caitlin was the easiest and best decision
our business has ever made. We felt heard and taken care of
throughout the whole design process. The final deliverables
went beyond any expectation we had and were tailored exactly
to our brand. Caitlin is thoughtful and kind and her work is top
tier, especially her illustrations. It was worth every penny!"

Lindsay and Sydney

June & Jane Flower Co

“Working with Caitlin on our branding and web design was a dream! She took our ideas and made them a beautiful reality, and her professional and friendly personality made the process seamless. Caitlin took a personal approach to the project from start to finish and we couldn't be happier with the results! We know our customers will be wowed when we launch our business next month and we truly believe this was the best investment we could make in our business's future."

Marina Mitchell

Shepherd Me Shop

Ready to get started?

Schedule a free initial consultation to discuss your project.

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