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Business planning + brand strategy worksheet

When starting a business, mapping out your business plan and brand strategy can help you stay focused, plan for success, and achieve your long-term goals. Defining your business plan and brand strategy will also help you prepare for investing in professional branding and web design. To help you formulate your own business plan and brand strategy, I've created a free worksheet that will guide you through important considerations including your business mission, audience, and goals for growth.

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WHAT IS A BUSINESS plan?

A business plan is a document that describes a company's goals and actionable strategies to achieve them.

WHAT IS a brand strategy?

A brand strategy is a foundational piece of your brand identity, which differentiates your business from competitors. A successful brand strategy includes a thorough understanding of your target audience, and carefully considers how your brand should be positioned in order to resonate with and attract the right customers.

FREE DOWNLOAD: business plan & BRAND STRATEGY WORKSHEET

This worksheet guides you through some essential aspects of business planning and brand strategy development. Fill out the form below to download your free copy of the business planning & brand strategy worksheet. Grab a cup of coffee or tea and enjoy the process of planning for your future and making your dream business a reality!

BOOK A BRANDING CONSULTATION

After you define your business plan and brand strategy, it's time to start thinking about investing in professional visual branding. Book a free initial consultation with Caitlin Hottinger Design to get started.

Branding + web design
for creative entrepreneurs

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