Benedicto Dei is a woman-owned brand selling bespoke gift boxes directed towards blessing one's home. As with many of the thoughtful businesses we partner with, the founder of Benedicto Dei came with a deeply personal vision, wanting design that would help distinguish their brand as faith-founded, timeless, and one-of-a-kind.
Through concepts rooted in Catholic spirituality and symbolism, we designed a logo, brand identity, and packaging that defines their product as a high-end and special keepsake.
The home icon element of the Benedicto Dei logo is both beautiful and symbolic. The cross that hovers above the home symbolizes the presence of Christ inside a blessed home, and the geometry of its shape is informed by the curves and lines found within the type treatment of the primary logo.
Every element of the Benedicto Dei brand mark was crafted with intention — a disciplined, symbolic design process that blends Catholic tradition with contemporary refinement.
Beyond the logo design, we created brand illustrations to add texture, beauty, and added layers of symbolism, deriving meaning from Mary the mother of God and Catholic Saints. The rose illustration, a symbol of grace and devotion, adds a feminine and contemplative touch, grounding the brand in tradition without feeling dated. The vines and roses were drawn with careful detail to complement the lines and shapes of the logo and broader brand visuals.
We created a toolkit of expansive colors, print layouts, typography guidelines, and social media posts so that every opportunity for potential customers to encounter Benedicto Dei would feel authentic, intentional, special, and unified.
