Theresa Villalba Counseling
Therapist Branding & Logo Design
Theresa Villalba Counseling is a Chicago-based therapy practice helping women flourish and reach their full potential. Theresa wanted a brand identity that would feel warm, welcoming, and encouraging while reflecting her values and approach as a therapist.
For this project, I developed a therapist brand identity including custom logo design, a flexible logo suite, color palette, and print design. The visual direction draws inspiration from nature, femininity, and personal growth, creating a visual language that feels cheerful, approachable, and uplifting.
The resulting counseling practice branding combines organic imagery and a feminine aesthetic with a polished, professional identity—giving Theresa a memorable brand that feels personal and inviting to the women she serves.
