The Cake Edit Studio is a one-of-a-kind small business in the Twin Cities, Minnesota. Kenzi is an artist that makes the most beautiful custom cakes. Beyond baking, she offers workshops to teach others how to create their own beautifully decorated cake.
I collaborated with Kenzi to design a logo that would immediately showcase the breathtaking artistry behind her work, and the creativity that she imparts to all her customers and students.
"Working with Caitlin on The Cake Edit Studio's branding was one of the best decisions I've made for my business. From the hand-drawn floral illustration to the color palette and typography, every detail felt intentional and completely true to the vision I had in my head, honestly, better than I could have imagined. She took something I struggled to put into words and turned it into a brand identity that I'm genuinely proud to put on everything. If you're a creative small business owner looking for someone who truly gets it, she's your girl."
—Kenzi, The Cake Edit Studio
