Pure Olive
Logo Design & Packaging Design
Pure Olive is an artisan olive oil and balsamic vinegar shop committed to quality. Food and beverage brands often struggle to communicate both quality and originality at a glance. To bridge the gap, our design process involved in-depth strategy work to uncover the key qualities central to the Pure Olive mission, brand, and products. Our goal was to create a logo and bottle design that would communicate the artisanal nature and purity of their product, stand out from competitors, and align with their shop's values and vision.
We designed a refined fleur-de-lis inspired logo paired with custom bottle label designs. The green logo marks their olive oil, while the blue version distinguishes their vinegars — a subtle but effective packaging strategy that reinforces brand identity.
