Prairie Homes Branding & Illustration

Prairie Homes is a custom home designer and builder in Minnesota. They had a logo they loved, but they didn't have a robust or cohesive visual branding system, and reached out to Caitlin Hottinger Design to help establish this.

We analyzed what was working for them as well as the gaps in their branding system. We then created a color palette, typography guidelines, brand patterns, and brand illustrations to round out their visual brand identity. We then applied these elements to various deliverables for a cohesive and professional marketing presence.