June & Jane Flower Co
Brand Identity Design
June & Jane Flower Co is a flower farm in Minnesota owned by two cousins, and named after their grandmother and great aunt. The goal was to create a brand that felt both elevated and deeply personal—something that would appeal to couples planning beautiful, intentional weddings while still capturing the warmth and character of the women behind the business.
The brand identity draws inspiration from their own garden and floral arrangments as well as the era when June and Jane were young women. Illustration became an especially meaningful part of the identity. Beyond the logo and brand identity, I illustrated June and Jane themselves, along with special places and details from the flower farm.
June & Jane's new brand gives their flower farm a visual identity that reflects what makes the business special: its flowers, its land, its community, and most importantly, its story.
“Deciding to work with Caitlin was the easiest and best decision our business has ever made. We felt heard and taken care of throughout the whole design process. The final deliverables went beyond any expectation we had and were tailored exactly to our brand. Caitlin is thoughtful and kind and her work is top tier, especially her illustrations. It was worth every penny!”
— Ruby & Sydney, June & Jane Flower Co.
