Smoke & Slate

Smoke & Slate is a luxury, handmade knitwear company based in Connecticut. We zeroed in on the core brand values to create an identity that is true to the essence and mission of this brand—spending quality time with others, hobbies, and the great outdoors through high quality, locally made knitwear and knit kits.

A hand drawn logo was the perfect solution for their small-batch, made-with-love products. We chose a muted color palette reminiscent of soft, cozy wools, and imagery that promotes spending time outside in all weather conditions.