Smoke & Slate is a luxury, handmade knitwear company based in Connecticut. We zeroed in on their core brand values to create an identity that is true to the essence and mission of this brand—spending quality time with others, pursuing hobbies, and enjoying the great outdoors through high quality, locally made knitwear and knit kits.
A hand drawn logo was the perfect solution for their small-batch, made-with-love products. We chose a muted color palette reminiscent of soft, cozy wools, and brand visuals that invoke spending time outside no matter the weather.
Photography by Julia D'Agostino Pierce