The National Peanut Board wanted to educate parents about possibly preventing peanut allergies. At Golin, we helped them do so in a fun, memorable way. We created a branded, peanut-themed clothing line 4–6 month olds, the age that research shows is time to introduce peanuts to little ones.

In addition to the line of baby bodysuits, we designed graphics for a baby fashion show, boxes with goodies to mail to parents, and educational materials that explain the ins-and-outs of preventing peanut allergies.