Peanuts Early Introduction

The National Peanut Board wanted to educate parents about possibly preventing peanut allergies. At Golin, we helped them do so in a fun, memorable way. We created a branded, peanut-themed clothing line 4–6 month olds, the age that research shows is time to introduce peanuts to little ones.

In addition to the line of baby bodysuits, we designed graphics for a baby fashion show, boxes with goodies to mail to parents, and educational materials that explain the ins-and-outs of preventing peanut allergies.

Smiling baby wearing a pink headband and gray Little Spoon shirt sitting on a wooden table.

Baby sitting on a carpet wearing a white onesie that says 'I peanut you' and a pink headband with a bow.

Smiling baby wearing suspenders and brown shoes, standing with adult support in a living room with toys and plants.

Two babies sitting on a colorful heart-patterned round rug in front of a sign that reads '4 to 6 months'.

Room with three large panels, two decorated with colorful peanut shapes and one white panel in the center reading '4 to 6 months,' with matching round floor mats leading to the panels.

Three women each holding a baby dressed in light-colored outfits with bows, standing in front of a wall decorated with colorful heart shapes.