Packaging design + illustration

Reel It In!

McDonald's is the only global restaurant company to serve Marine Stewardship Council certified fish at every U.S. location. To help explain the importance of fishing sustainably, McDonalds + Golin created the card game "Reel It In!". I designed and illustrated the cards and box, collaborating with the Golin creative team.

© Caitlin Hottinger 2019. All Rights Reserved.