Kit & Co
Logo Design, Brand Identity, Illustration
Kit & Co is a style and design services company providing wardrobe curation, interior decorating, organization and gifting. We created minimal, delicate branding to accompany their classic and refined taste.
The goal was to create a visual identity that felt classic, sophisticated, and effortlessly elegant. The logo system was designed to feel timeless and versatile, giving KIT & CO a strong primary mark while allowing for flexibility across different applications and touchpoints. The result is a sophisticated and recognizable identity that reflects KIT & CO's classic approach to style and design.
The finished brand gives KIT & CO a visual foundation that feels as considered as the services they provide.
Brand illustration by Ellie Hottinger.
"Caitlin was a dream to work with. When we first met with her, we did not have a good idea of what products we needed and only a faint vision for our brand. Caitlin not only built out an incredible suite of creative brand tools and elements, but she also anticipated our business needs and made recommendations for us. We are so happy with our brand identity.”
— Catherine & Megan, Kit & Co. founders
