Julia Hogan LCPC
Logo Design & Brand Identity
Julia Hogan is a therapist, writer and speaker who helps people cultivate healthier, more authentic lives through self-care and stress management.
Julia wanted her brand to feel bright, positive, supportive, and approachable—a reflection of her warm personality and the encouraging voice she brings to her work. She described her brand personality as being similar to a “caring older sister”: knowledgeable and trustworthy, but also warm, relatable, and encouraging.
The goal was to create a cohesive brand identity that could work across her therapy practice, writing, workshops, social media, and other resources while capturing the energy and personality behind her work. The finished brand gives Julia a distinctive visual presence that feels just as inviting and energetic as her work.
“Caitlin does an amazing job of bringing to life the spirit of both of my brands (which are very different). From the font to the colors to the logo appearance, they clearly communicate the message and mission of my brands in a simple way while making a strong impact.”
— Julia Hogan, MS, LCPC
