Chicago Public Library Logo + Branding

The Chicago Public Library is a cultural institution that is central to the city of Chicago's education, entertainment, and community. It has served Chicagoans since 1871, and has over 81 branches throughout the city.

For this rebranding concept, the logo is a typographic representation of books and education, chicago history and community. We animated the logo to illustrate these themes, and then built out patterns and visual elements that stem from the logo design.

LOGO DESIGN

BRAND IDENTITY

LOGO ANIMATION

Chicago public library branding concept design by Caitlin Hottinger DesignChicago public library branding concept design by Caitlin Hottinger DesignChicago public library branding concept design by Caitlin Hottinger DesignNEXT PROJECT

Ready to make your business beautiful?

Schedule a free initial consultation to find out more about how we can work together!

GET IN TOUCH