Blue Sage Psychotherapy Group
Therapy Practice Branding & Illustration
Blue Sage Psychotherapy Group is a Chicago-based therapy practice providing compassionate, science-backed mental health care rooted in empathy, acceptance, and inclusion. The practice wanted a brand identity that would feel welcoming and grounded while communicating its commitment to helping clients grow and feel a sense of belonging.
For this project, I developed a custom logo and brand identity with supporting illustrations inspired by the natural landscape and the idea of finding a sense of home within oneself. The visual identity combines an abstract blue sage plant, organic landscape forms, and a rising blue sun to represent growth, upward momentum, self-improvement, and a strong foundation of care and support.
The resulting therapy practice branding creates a visual language that feels calm, thoughtful, and approachable while giving Blue Sage Psychotherapy Group a distinctive and professional identity.
“Caitlin is incredibly creative and talented. She really brought our vision to life and did a great job of
integrating the feedback of multiple team members. We could not be happier with the assets we received
and the customized guide to help us know how to use the assets. I would recommend her highly!”
—Marla Vanucci, Blue Sage Psychotherapy Group
