North American Feuerstein Alliance (NAFA)

The North American Feuerstein Alliance (NAFA) is a group of professionals committed to improving the cognitive abilities of adults and children. We worked with NAFA to define their logo, tagline, and website design.

Since connection among learners and educators is at the core of the NAFA mission, the logo and brand identity we created are centered around the ideas of connection and community.  These concepts are carried into the website design in an engaging, visual way.

Created in collaboration with Joseph Miller (strategy) and David Barrus (web development).

LOGO DESIGN

BRAND IDENTITY

WEBSITE DESIGN

COPYWRITING SUPPORT

NAFA logo design by Caitlin Hottinger

To communicate the NAFA mission of connection and community, the letterforms in the logo design are created from cohesive geometric shapes that together form a memorable and unified mark. The horizontal line symbolizes connection in the way that it blends and unifies the NAFA initials as well as the the 4 primary colors. 

Bold and vibrant shapes derived from the letterforms in the logo design then inform the dynamic visual elements on the website.

LAUNCH WEBSITEwebsite design for the North American Feuerstein Alliance by Caitlin Hottinger Design
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© Caitlin Hottinger Design LLC. Artwork may not be used without permission.