CAITLIN HOTTINGER DESIGN

Logo design + branding

Keith Wilson / Motion Designer

Keith Wilson is a motion graphics designer based in Chicago. He wanted a brand that was dynamic, bold and bright, like many of the animations he creates.

The logo I designed for Keith combines the concept of the play, pause, and fast forward buttons used in animation with his primary initial, "W". The diagonal pattern element is derived from the diagonal components of the logo.

Logo animation created by Keith Wilson

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