CAITLIN HOTTINGER DESIGN

Logo design + campaign creative

Have Her Back

Golin decided it was time to take action against the all-too-many instances of discrimination and harassment towards women, particularly in agency creative departments. Have Her Back is an effort to combat industry sexism via educational conferences, hiring female creatives, and supporting creative women of all backgrounds.

My role included designing the campaign logo, brainstorming the campaign concept alongside the Golin creative team, and building out campaign visuals with Golin designers.

© Caitlin Hottinger 2019. All Rights Reserved.