Chicago Public Library

branding

The Chicago Public Library is a cultural institution that is central to the city of Chicago's education, entertainment, and community. It has served Chicagoans since 1871, and has over 81 branches throughout the city.

This rebranding concept is vibrant and eye catching. The logo is a typographic representation of books and education, chicago history and community. I animated the logo to illustrate these themes, and then built out patterns and visual elements that stem from the logo design.

© Caitlin Hottinger 2019. All Rights Reserved.