Bead Happy
Branding, Packaging Design, Art Direction
Bead Happy is a joyful handmade jewelry brand based in Minneapolis, Minnesota, creating colorful beaded jewelry for the fun-loving and carefree. Inspired by summer days, childhood nostalgia, and long-lasting friendships, the brand celebrates the simple pleasures of life and encourages customers to embrace their playful side.
For this project, I developed a complete brand identity including custom logo design, art direction, photography, and packaging design. The visual identity was created to capture Bead Happy's bright, carefree personality while giving the jewelry a distinctive and cohesive presence across its products and customer experience.
From the logo and visual identity to the photography direction and packaging, every element was designed to feel playful, colorful, nostalgic, and full of personality—creating a lifestyle brand that connects with the young at heart.
